Top 5 Reference Apps Performance in New Zealand Q4 2022

In Q4 2022, the top 5 reference apps in New Zealand demonstrated diverse performance metrics, reflecting their popularity and user engagement on a unified platform. Here’s an overview of how each app fared in terms of weekly downloads, revenue, and active users.

Ancestry: Family History & DNA saw a significant increase in weekly revenue, peaking at around $1.7K in the week of November 21. Weekly downloads fluctuated, reaching their highest at 625 in the last week of December. The app's active users also showed a steady rise, culminating at 1.4K in the final week of the quarter.

MyHeritage: Family Tree & DNA experienced varying revenue trends, with a notable peak of approximately $1.3K in the first week of October. Weekly downloads spiked to 1.1K in early December, while active users saw a significant increase, peaking at over 1.8K in the same period.

The app 小白遊戲盒子 had a remarkable revenue surge, especially in the last week of December, reaching over $4.1K. However, its weekly downloads were minimal, with a peak of just 52 in the final week of December.

Night Sky displayed steady revenue growth, peaking at $500 in the last week of December. The app's weekly downloads saw a significant rise, reaching 550 in the same week. Active users increased steadily, peaking at 889 by the end of the quarter.

Talk & Translate Translator had a varied revenue performance, with the highest weekly revenue of $303 in early October. Weekly downloads showed a peak at 277 in the same month, while active users remained relatively stable, ending the quarter at 352.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower’s platform.